An email with this curious subject line arrived in my inbox yesterday from one of my favorite new Thai restaurant discoveries here in Dallas, Asian Mint.

It turns out they were actually REVEALing their new logo for a second location that will be opening soon in Highland Park. (A corrected email arrived about an hour later.)

While I wouldn’t normally recommend sending an email that declares your logo to be despised before it’s even been seen, This wonderful misspelling had the effect of making me 1) laugh, 2) forward it to my friends, 3) want to write about it, and 4) love the Mint even more.

Here is the new reviled logo and their explanation about it:

For now, here’s a taste of our new logo for The Mint. We have spent much thought in coming up with a new look to keep things fresh and exciting and to fit in with the highland park motif. We will still look chic, comfortable, and cozy. Afterall, it’s all design and created by us. And more good news! We will give away two prizes of dinner for two at The Mint. Stay tuned! I will be sending you all the details in a special email this August.

I am not sure if I like the new reviled logo. I am wondering why they chose blue instead of green. I’m also wondering why it’s stacked and breaking up the word “mint.”

By the way, I get frequent emails from the Mint, and think that they do a good job of marketing themselves. They came to our table after we ate, asking if we wanted to be on their email list to win free drawings and get updates. After you’ve eaten is a great time to get people to sign up for your email list: you’re catching the customer at their most satisfied moment.