Walmart has a new logo, in an attempt to try to overhaul their image and seem a little more Supertargetish, and a little less Walmart People*. The typeface is nice and contemporary, and the new blue is definitely better than the dated navy all-caps version with the star, but I can’t help wondering how this logo made it all the way through the corporate channels without anyone pointing out its remarkable resemblance to a sphincter.

Check out the history of the Walmart logo here.

* Interestingly, when I tried to link to the free LHF Walmart People font, I can’t find it available for download except on Fontrader.com, which requires a registration. Most sites have removed it. I wonder if they got in legal trouble for their unflattering portrait of Walmart patrons and staff? Hmm….