I discovered Chris Brogan from my recent Twitter experiment. His blog is an excellent resource of ideas, and this is one post that I particularly liked, as I have been trying to figure out how social media tools like blogs, Twitter, and Facebook can be beneficial to businesses– both my own, and my clients’.

Check out Chris Brogan’s 50 Ways Marketers Can use Social Media to Improve Their Marketing. Some ideas I particularly like:

• Ensure you offer the basics on your site, like an email alternative to an RSS subscription. In fact, the more ways you can spread and distribute your content, the better.
• Couple your email newsletter content with additional website content on a blog for improved commenting.
• Try out a short series of audio podcasts or video podcasts as content marketing and see how they draw.
• Try out shooting video interviews and video press releases and other bits of video to build more personable relationships. Don’t throw out text, but try adding video.
• Track your inbound links and when they come from blogs, be sure to comment on a few posts and build a relationship with the blogger.
• Practice delivering quality content on your blogs, such that customers feel educated / equipped / informed.
• Spread good ideas far. Reblog them. Bookmark them. Vote them up at social sites. Be a good citizen.
• Don’t be afraid to fail. Be ready to apologize. Admit when you’ve made a mistake.

Read the rest of them here.