Now this is a really interesting idea. A company called txteagle has developed a business that pays users in third world countries small amounts of money to do quick, small tasks via their cell phone—things like translating a phrase from their native language into English, recording words in their own language for the purposes of speech recognition software, or completing a short survey (1 or 2 questions) about their living habits for the purposes of heathcare research. For marketing research, companies can text users to respond about how they feel about the wording of a product or brand, in order to gauge public sentiment.

On the txteagle home page, they sum up their business model this way:

There are over 1.5 billion illiterate, mobile phone subscribers in developing In the developing world, many living on less than $3 a day. Corporations pay people to accomplish millions of simple text-based tasks. Txteagle enables these tasks to be completed via text message by ordinary people around the globe.

I’m baffled by a couple of things, though:

• If they’re illiterate, how do they read the text message?
• How do these poor folks, most of whom live on less than $5 a day and can hardly afford to buy food, afford a phone and phone service?

Txteagle seems to have good intentions, though. They have found a way for users to turn their idle minutes into profit. They also offer a way for users to transfer money earned to bank accounts, encouraging them to save. Or, they can take their earnings in the form of more minutes on their mobile phones.

Amazon has launched a program called Mechanical Turk that allows computer users in third world countries to do the same thing, but there are far fewer people with computers. Txteagle’s model of using text messages, making use of the larger infrastructure already there, sounds like a better idea.

What do you think? Is this a business model that will fly?