Comments on: Afraid of social media? Don’t be.

By: Christina Rodriguez

Christina Rodriguez — Wed, 21 Jul 2010 16:00:34 +0000

I’m constantly trying to get other artist or writer friends (children’s book folks) to start branding themselves on the internet, so their work can be found. This is a great article to link them to, so thanks for posting!

By: Jennifer

Jennifer — Sat, 10 Jul 2010 03:48:00 +0000

I’m happy to report that our tentative forays are meeting with success (although I think it’s due more to the passion of our consumers than our effort overall). It’s great fun seeing our fans on facebook interact not only with our brand, but with each other. Last week, one of our fans made a controversial comment about our commercials which other fans immediately called him out on…great entertainment for us marketing geeks!

At any rate, the biggest hurdle we continue to face is our inability to provide our President and CFO with an ROI. Quantifying marketing initiatives will always be a challenge, but the more ambiguous world of social media makes it infinitely more so. CTR and other outdated measurements lack persuasion, especially for a brand that relies heavily on impulse purchase at retail. And for management that comes up through Sales, the ability to translate spend into immediate sales almost always takes precedence over long term brand building.

By: David McClure

David McClure — Thu, 24 Jun 2010 17:22:46 +0000

If further proof were needed (and it’s not) of the benefits of interactive blog style websites, and proper use of social networking, here is a comment we just received from a client about a blog website we did for them last year.

“People love it, by the way. In fact, I just left a meeting in which someone said, “The design and interface is awesome.” Kudos to you. Anyway, we’ve got a couple of new interns who are going to start blogging on it again. Finally. They’re excited about it and the blog …did wonders for our search engine optimization.”

We love our informed, appreciative clients.

By: Leslie Bass

Leslie Bass — Wed, 23 Jun 2010 19:50:38 +0000

Very good post. From other points of view, no one is any longer shielded from their actions, remarks, etc. Out instantly. Analysis before it even is finished. Being my age I find it a little disconcerting; but it is now and will not be going backwards. One of the losses is contemplation, reflection. Gone by the wayside….Leslie

By: DigitalDoyle

DigitalDoyle — Wed, 23 Jun 2010 18:25:07 +0000

Excellent post, Amy, and dead on target.

Well done!