7 reasons you should have a blog in addition to (or instead of) a regular website

Blogging

Written By Amy 8 Comments »

This post is especially for all the musicians and store owners who attended my session at NAMM last weekend. I briefly touched on the idea of having a blog, but there wasn’t time to get into much detail about why it is so important for your business. So I’m going to tell you some of the reasons why I think nearly all businesses like yours need one.

Some of you were unfamiliar with what a blog is. A blog is essentially a ready-made, highly customizable website which includes lots of interactive features. Wordpress is the most popular blogging software and the one I recommend. Even better, the Wordpress software is free!

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Winter NAMM ‘09: Amy gives a presentation on web design entitled "This Old Website: Why Your Site Needs a Makeover!"

Design

Written By Amy 4 Comments »

amy and panel at namm I just returned from an inspiring weekend at the NAMM show in Anaheim, California, one of the largest (and loudest) music shows in the country, with over 80,000 attendees from all over the world. I was invited by moderator Danny Rocks to speak to this diverse group of musicians, educators and business owners about ways to improve their websites.

My session, called "This Old Website: Why Your Site Needs a Makeover!" drew a good group of about 100 people, mostly small business owners and music educators. My friend Madeleine Crouch of Madeleine Crouch and Associates, an association management firm, offered up one of her new clients in need of help, and joined me on stage to discuss the problems and solutions.

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Art, vision and the disordered eye (or: why are artists so weird?)

News

Written By Amy 8 Comments »

tveye

After reading this article in the Guardian about the glasses for the poor, it got me thinking about how vision affects so many fundamental things in our lives and shapes us into who we are, especially as artists.

I had always taken it for granted that I, as an “artistic type,” was simply wired differently from the rest of the world. But how much of my personality and even my artistic vision was rooted in my bad eyesight?

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Water-filled self-adjustable glasses: one inventor’s vision for the world’s poor

Great Finds, News

Written By Amy 1 Comment »

A-Zulu-man-wearing-adapti-001
A Zulu man wearing adaptive glasses. Photograph: Michael Lewis

As a very nearsighted designer who depends on vision for my livelihood (I have 20/500 vision – if I were any more nearsighted, I’d be crosseyed) this article from the Guardian really made an impact on me. Josh Silver, professor of physics at Oxford University, has come up with a brilliantly simple solution to bring affordable vision to the more than 50% of the world’s population in need of corrected vision.

The premise is based on the fact that the thicker the lens, the stronger the magnification. Inside the tough outer lens is a water-filled sac which can be filled by the wearer to the optimal magnification level. There is no need for an optician; the wearer can adjust the fluid level, then seal it off by twisting a small screw.

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A first-time Mac owner’s impressions after 3 weeks on a Macbook Pro

Mobile Computing, Software

Written By Amy 10 Comments »

It’s now been 3 weeks since I was forced to buy a laptop to replace my Sony Vaio.  I ended up going with a Mac because of the superior hardware specs and the option to run OSX while still keeping XP on the same machine. Was it a good decision? I am still trying to decide.

It took me at least 2 weeks of INTENSE frustration to get used to some of the things that are different/worse. My fingers had a hard time getting used to all the new keystrokes, and I spent forever just trying to find stuff or match the functionality of my old Sony. When I used XP on it, the keyboard and trackpad was so  incredibly annoying that I resorted to a bluetooth keyboard just to be able to get anything done. And the multi-touch trackpad works like ass in Bootcamp (there are, as yet, no drivers that Apple has put out for XP. You can’t double-tap, and when you click, the cursor jumps.)

Plus, I have hundreds of dollars worth of Type 1 fonts that won’t work on the Mac. Although Adobe will crossgrade software from Windows to Mac at no charge, they won’t upgrade your Type 1 fonts to cross-platform Opentype. So I’m stuck with some of my best fonts that will only work in XP.

So here’s my partial list of pros and cons, in no particular order:

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HP thinks outside the box

Mobile Computing, News

Written By Amy 4 Comments »

HP Notebook and bag

I wonder why nobody ever thought of this before. HP recently won the WalMart Design Challenge to reduce environmental impact by selling their HP Pavilion dv6929wm Entertainment Notebook PC in its own messenger bag rather than in a box, thereby reducing packaging waste by 97%. The bag guards the laptop during shipping and are placed directly on the shelves that way. It’s a win for customers, for HP, and for the environment! The only downside is that you have to shop at WalMart to get one!

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Long Day’s Journey Into Mac

News

Written By Amy 3 Comments »

longdaysjourney

I am an anomaly: a long-time graphic designer who has worked exclusively on the Windows platform since the early 90s. It wasn’t always smooth sailing, especially at the beginning when design software was slow to come out for Windows, if it came out at all. Back in the 90s, if you were a print designer, you were generally considered a masochist and/or an idiot to work in Windows. But I was a pragmatist, not willing to dish out loads of extra cash when I knew how to get Windows to work just fine for design– albeit with some jumping through hoops. I churned out thousands of design jobs in Windows, sometimes getting compliments from prepress departments for how well my files were constructed compared to what typical Mac-based designers normally gave them. Occasionally a Mac-centric shop would tell me they refused to take PC files, despite my argument that file formats were identical, and that it makes no sense to discriminate on the basis of an .EPS file’s birthplace. (In those cases I’d compress those same PC-generated files with Stuffit to make it look like they came from a Mac, and… well, whaddaya know… not a peep of protest from the shops.)

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Irish-Hindu wedding logo

Design

Written By Amy 26 Comments »

Our son is getting married in a few weeks to a wonderful young woman in D.C., and we spent this past weekend working on wedding gifts and favors for the guests that incorporate both their Irish and Hindu heritage. Our daughter thought of the idea of screenprinting an Irish and Hindu blessing on a piece of Irish linen. I thought it would be cool to create their own custom image of interlocking Irish love knots and the Ohm, the sacred Hindu symbol. Here’s what I came up with:

image

NOTE: THIS IMAGE IS COPYRIGHTED. MAY NOT BE USED WITHOUT PERMISSION!

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Welcome to heven

News

Written By Amy 1 Comment »

Reason no. 21,325 why little girls are the cutest things ever: Check out the note my 8-year-old friend Libby left for her father on the garage door, after having heard he had a really hard day at work: 

welcome-to-heven

Transcription:
Welcome to Heven!!!! Where their is no work and only musages* and piece and quiet not to menchen hugs and kisses. So slip on those Ira socks** and fuzzy bear slippers and favorite P.J.’s but relax!!!!!

*I have a Free Musage Ticket that Libby once made for me as a gift for babysitting her guinea pigs. She will hole punch it to validate it after each massage. Unlike regular coupons, however, this one never expires. “If I run out of places to punch holes,” she told me, “I will just make you another!”

**Libby is referring to her dad’s black dress socks, which he has been known to wear with shorts, like their neighbor Ira does.

Baby Boom

News

Written By Amy 4 Comments »

granny-and-babies-1  granny-and-babies-2

This past weekend, 6 babies– 4 little nieces, 1 baby cousin, and our little granddaughter—all younger than one and a half—gathered in Dallas for a mass baby christening. My mother, ever the optimist, invited over 50 friends and relatives, hired a caterer, outfitted all the babies in tiny christening gowns and bonnets, booked 2 photographers, and called the first presbyterian church to tell them we were descending on them.

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