At any rate, the biggest hurdle we continue to face is our inability to provide our President and CFO with an ROI. Quantifying marketing initiatives will always be a challenge, but the more ambiguous world of social media makes it infinitely more so. CTR and other outdated measurements lack persuasion, especially for a brand that relies heavily on impulse purchase at retail. And for management that comes up through Sales, the ability to translate spend into immediate sales almost always takes precedence over long term brand building.

We’re still trying to work up a solution for how to handle requests to use this logo in other non-commercial scenarios (like wedding invitations and on personal projects). I appreciate that everyone who has requested permission to use it here respects its significance, and respects my ownership of it.

Like Darren I find this an incredibly appealing design for a tattoo. I think, however, that the shame of cannibalizing a pre-existing design would overwhelm any desire to find a place to smear it on my body.

That being said great food for inspiration. Many thanks!

“People love it, by the way. In fact, I just left a meeting in which someone said, “The design and interface is awesome.” Kudos to you. Anyway, we’ve got a couple of new interns who are going to start blogging on it again. Finally. They’re excited about it and the blog …did wonders for our search engine optimization.”

We love our informed, appreciative clients.